• by OMMA Magazine Writers , September 15, 2009

 Women's Wear Daily wanted to go from the fashion industry's print bible to online global news platform, and its online redesign succeeds. A dramatic new layout puts international news in easy reach, a clear priority on images gives users a front-seat view of the latest in fashion, and an image archive includes 15 years of WWD exclusive photos. The redesign also put a premium on improved ad opportunities and targeting. During launch week, unique visits were up 129 percent year-over-year. With the first two months of the launch, unique visitors were up 8.6 percent.    

Razorfish: Holly Mason, Program Director; Cindy Beyer, Senior Functional Analyst; Bryan Hamilton, Experience Lead; Daniel Chen, Associate Creative Director; Michael Tagle, Creative Director; Jibi Scaria, Technology Director; Thomas Bailey, Senior Presentation Layer Architect; Eric Moore, Vice President Client Partner. WDD: Greg Remillard, General Manager; Leslie George, Product Manager; Amy DiTullio, Online Managing Editor.