• by David Goetzl  @dgoetzl, August 31, 2009

Discovery, which sells for the Travel Channel although it no longer owns it, said it has reached a multifaceted deal with Chase's credit card operation that includes product integration on four network shows.

J.P. Morgan Chase is using the arrangement as part of a launch effort for its new Sapphire card, targeted at families earning more than $150,000 a year.

Travel Channel, which is for sale, is owned by Cox Communications. It was part of Discovery, which continues to serve as its effective rep firm.

The Sapphire brand will be woven into Travel Channel series "Anthony Bourdain: No Reservations"; "Samantha Brown's Great Weekends"; "Dhani Tackles the Globe"; and "Andrew Zimmern's Bizarre World."

The hosts of the respective series will also appear in interstitials with plugs for the Sapphire brand. Discovery said the arrangement marks the first time a group of network hosts have together been part of a sprawling ad campaign.

The Sapphire brand will be melded into network promos with Travel Channel's "Catch It" tagline.

Discovery said there will also be online, VOD and mobile extensions of network programming cum card promotion.