In addition, Panasonic recently announced its collaboration with Twentieth Century Fox Film Corporation and Lightstorm Entertainment on the global promotion of director James Cameron's film, "AVATAR." This will be the first live-action 3D movie to be released when it hits screens on Dec. 18. As the film's exclusive audio-visual partner, Panasonic did some of the AV technology.
Panasonic will launch a global advertising campaign tied to
"AVATAR," which will promote its AV products, including 3D. It will mark the first time Panasonic has run a worldwide advertising campaign focused on a single film.--Karl Greenberg
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