Panasonic Goes 3D For 3D

  • September 2, 2009
Panasonic is launching a nationwide truck tour to give the public its first look at its Full HD 3D Home Theater System. The system, introduced to industry insiders and media at the Consumer Electronics Show in January, will be trucked around the country in tractor trailers, each of which will house a Full HD 3D Home Theater environment. Each of the trucks can accommodate 25 - 35 people per demonstration. The tour will visit corporate headquarters of retailers, trade shows, industry conferences, universities and athletic events.

In addition, Panasonic recently announced its collaboration with Twentieth Century Fox Film Corporation and Lightstorm Entertainment on the global promotion of director James Cameron's film, "AVATAR." This will be the first live-action 3D movie to be released when it hits screens on Dec. 18. As the film's exclusive audio-visual partner, Panasonic did some of the AV technology.

Panasonic will launch a global advertising campaign tied to "AVATAR," which will promote its AV products, including 3D. It will mark the first time Panasonic has run a worldwide advertising campaign focused on a single film.--Karl Greenberg

advertisement

advertisement

Next story loading loading..