Media Storm - Big Ten Network, "Virtual Eddie"
Big Ten Network, "Virtual Eddie"
Finalist New/Emerging/Experimental Media
If you want to get people’s attention in a large sporting complex (or anywhere for that matter) it seems you may want to start with hologram. To promote the premiere of the Big Ten Quad on the big Ten Network, Media Storm created a high-tech standee of host and Heisman winner Eddie George and displayed it at Conseco Fieldhouse during the tournament. The standee was printed static at the bottom, but the top was a hologram that had hundreds of people waiting to get a picture with “Eddie.” The wow factor of the technology was augmented at the event with appearances by the real Eddie.
Media Storm: Craig Woerz, Managing Partner; Jamie Melecio, Managing Director; Jennifer Chittem, Supervisor, Strategic Planning; Lauren Wida, Senior Planner; Kevin Cajiles, Strategic Planner.
Big Ten Network: Erin Harvego, VP of Marketing; Alice Rooks, Manager of Marketing; Michael Peeples, Manager, On Air Promotions; Keri Lockett, Production Assistant; Johnny Rivera, Marketing; Assistant Josh Kusnitzow, Senior Editor/Producer.