Who's Buying Fabric Softener?

  • by September 3, 2009
Top 10 DMAs in which live adults who used fabric softeners in the last six months:

1 Davenport/ Rock Island, Iowa/ Moline, Ill.

2 Paducah, Ky./ Cape Girardeau, Mo./ Harrisburg, Ill.

3 Columbus, Ohio

4 Green Bay/ Appleton, Wis.

5 Toledo, Ohio

6 Madison, Wis.

7 Grand Rapids/ Kalamazoo/ Battle Creek, Mich.

8 Champaign & Springfield/ Decatur, Ill.

9 Dayton, Ohio

10 Indianapolis, Ind.

Source: MRI's Market-by-Market study, www.mediamark.com

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