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SEO: The Gospel Of Online Marketing

For those looking for a fairly comprehensive description of SEO, Aaron Wall's recent post on "Spreading The Word of SEO" provides one. He pulls from several industry experts for the post.

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Topics covered include the search phrase as a means to measure user intent, the three types of search queries, and the one-page keyword integration. At the end of the post, Wall demonstrates how to pull it all together. Wall also provides a video from Google's Matt Cutts, which details the merits of keyword research in terms of topic selection.

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