• September 8, 2009

New York Giants Quarterback Eli Manning this month stars in regional dealer-group ads for Toyota. The "Great Time to Sign" campaign for the Greater New York Toyota Dealers Association follows people's reactions when Manning walks into a dealership to buy a Toyota.

This is the second year Manning has starred in New York-area Toyota ads. The new spots will feature the same actors as last year's ads, with the addition of New York Jets QB Mark Sanchez, who will appear in some of the spots. The ads with Sanchez play on the fact that he's a relatively unknown rookie. In one commercial, the dealer does not even recognize him because he's so excited that Eli Manning was just there.

Toyota sponsors both the Giants and Jets. The ads promote the limited-time incentives available at local Toyota dealers.

The deals are listed at GreatTimeToSign.com, where the TV commercials are also available for viewing. The new commercials will begin airing during sports programming in the New York area in mid-September.--Karl Greenberg