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Influences On Search Engine Rankings

How you deal with changes made to competitors' Web sites is one of three factors that come into play for search engine rankings, according to Stoney deGeyter. New page additions and increased relevance can influence rankings.

DeGeyter provides insight on adapting to every issue he details. Among the advice he provides: Don't worry about possible negative impacts improvements could make. Don't wait for rankings to drop before making changes to the site. And, make sure improvements are more than visual.

Read the whole story at Search Engine Guide »

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