News Brief
Online Ad Company to Market Mobile Ad Space
May 17, 2001, 12:00 AM
MercuryGuide has selected Advertising.com, Inc. to market and sell sponsorship opportunities on MercuryGuide's interactive event guides for handheld computers.
MercuryGuide develops customized event guides for tradeshows, conferences, sporting events and destinations throughout the world. The guides, designed for handheld computers running the Palm operating system and JunglePort viewing platform, feature key event information, as well as relevant local information that will benefit travelers, participants or attendees to the city where their event is taking place.
Advertising.com will market MercuryGuide's event guides' mobile advertising inventory including scrolling interactive ads, click-thru splash pages and full screen timed ads in an effort to maximize ad revenues and to increase market penetration. Rates for advertisers will begin as low as $1,000 for an event sponsorship.
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