Ad-supported cable's primetime audience for the month of April has virtually doubled over the past seven years, according to a Cabletelevision Advertising Bureau analysis of Nielsen data. Between 1994
and 2001, reports CAB, average primetime U.S. household delivery increased from 13.7 million homes to 26.1 million; rating climbed from 14.5 points to 25.5; and share grew from 24.6 to
43.5.
Comparing April 2001 to the same period last year, ad-supported cable's primetime U.S. household delivery is up almost 2 million homes (+8.1%), 1.6 rating points (+6.7%), and 2.6 share points
(+6.4%).
