The 336x280 pixel-sized ad unit will be the sole advertising unit on select article pages, allowing advertisers to exclusively target consumers in a streamlined setting.
New York Times Digital was one of the first companies to endorse, then later adopt, the larger ad formats that CNET introduced in January 2001. Boston.com, New England's largest regional Web site and a part of New York Times Digital, will also launch the 336x280 ad unit later this month on the article pages of The Boston Globe's website.