• May 17, 2001

New York Times Digital, the internet division of The New York Times Company, announced today that it has launched a new, larger ad format on NYTimes.com. Ads in the new format, one of the Interactive Marketing Units introduced and approved by the Internet Advertising Bureau in February, will feature premier advertisers including IBM, Ernst & Young LLP, Toshiba, and Cingular Wireless.

The 336x280 pixel-sized ad unit will be the sole advertising unit on select article pages, allowing advertisers to exclusively target consumers in a streamlined setting.

New York Times Digital was one of the first companies to endorse, then later adopt, the larger ad formats that CNET introduced in January 2001. Boston.com, New England's largest regional Web site and a part of New York Times Digital, will also launch the 336x280 ad unit later this month on the article pages of The Boston Globe's website.