Naked Juice Launches Viral Eco Campaign

September 14, 2009

As a follow-up to its recent announcement that is has become the first nationally distributed brand to move to a 100% post-consumer recycled polyethylene bottle (the Naked reNEWabottle), Naked Juice has launched a campaign asking consumers to do their bit for the environment by passing along a "Naked Message in a Bottle."

Facebook users can "drink" Naked Juice and pass virtual bottles and their messages along to friends. For every bottle passed (up to 400,000), Naked Juice will donate five cents (up to $20,000) to Keep America Beautiful and its recycling education initiatives.

Users can also track how many people have passed the Naked Juice bottle along and see how much money they have helped raise.--Karlene Lukovitz