• Small Business Search Marketing, Monday, September 14, 2009 4:45 PM

Yahoo Neighbors could be "huge" and "important" for local and small businesses because it's an opportunity to add a layer of conversation to any local search someone conducts on Yahoo, according to Matt McGee. He describes the forum-like message board available in every U.S. town as a "collision" between "local search and local conversation."

McGee makes it clear the differences between Yahoo Neighbors and Yahoo Answers. He explains that marketers and SEO professionals at small businesses shouldn't waste time trying to squeeze any measureable results from Answers. But Yahoo Neighbors is a "no brainer," because it's built with SEO in mind and it's likely the conversations will rank well in SERPs, he adds.

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