• SEO by the Sea, Monday, September 14, 2009 4:45 PM

Yahoo has published a patent application that explores, redirects and attempts to understand if the owners of an original URL are also the owners of the URL being targeted by the redirect, according to Bill Slawski. Redirects can help people searching on products and services find information on pages that have moved URLs, but Slawski suggests giving it careful consideration before doing the deed, especially if there are many links and references on the Web to the old URLs.

Slawski provides an example of the patent filing and application. There are so many pages on the Web, and possible redirects, that an ideal approach is to automate the process, he explains, providing several examples of patent features, such as domain name server overlap, and anchor test overlap.

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