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MTV Awards Attract Controversy, 9 Million Viewers

  • Variety, Monday, September 14, 2009 10:22 PM

Sunday's MTV Video Music Awards show was seen by 8.97 million viewers, the largest audience for the VMAs since 2004. The telecast was the No. 1 cable offering this year for the 12-34 demo that MTV covets and represented a 6% uptick from last year.

During the show Kanye West set off a firestorm of criticism by jumping onstage to interrupt an acceptance speech by Taylor Swift. West has since apologized on his blog for grabbing the microphone from Swift to proclaim Beyonce's video as one of the best of all time. He was chastised and booed for his behavior at the awards.

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