• New York Post, Tuesday, September 15, 2009 10:31 AM

Kraft might sell venerable brands such as Maxwell House and Oscar Mayer in order to raise enough cash to finance an acquisition of British candy company Cadbury, several sources tell Josh Kosman.

When the company made its $16.7 billion stock-and-cash bid for Cadbury last week, it said it would pay 60% in stock and raise about $8 billion in cash for the balance. But Kraft's stock price has slipped to yesterday's close of $26.11 from more than $28 when it made the offer, which may force it to consider beefing up the cash offering. Kraft would not comment.

In a letter to Kraft over the weekend, Cadbury said that being "absorbed into Kraft's low-growth, conglomerate business model [was] an unappealing prospect."

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