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Search Engine Rankings Are Personal

Stop obsessing about rankings if you really want to measure the effectiveness of your SEO campaign, Jill Kocher tells us. Ranking can differ for each searcher. The success or failure of a particular company may boil down to the search results. Understanding this phenomenon is an effective way to help your SEO team focus on measuring what really matter.

Kocher points to personalization, number of results displayed, data centers and geographic location as factors that can influence search engine query rankings.

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