Cable Continues Audience Gains
According to a Cabletelevision Advertising Bureau analysis of Nielsen data for Week #7 (November 13-19) of the 2000/2001 TV season, ad-supported cable's average primetime U.S. household delivery increased by 3.1 million homes (+13.6%) compared to the same period a year ago; rating rose by 2.7 points (+11.8%) and share climbed by 3.4 points (+9.3%). In contrast, primetime viewership to the seven broadcast networks (ABC, CBS, NBC, FOX, WB, UPN, PAX) declined in every measure: broadcasters' collective U. S. HH delivery dropped by almost a quarter million homes (-0.6%); rating slipped almost a point (-2.0%); and share diminished by 2.3 points (-3.9%), according to the CAB. ABC, alone, lost more than a half-million homes. On a total day basis for Week #7, ad-supported cable's U. S. household delivery increased by 2.3 million homes, up 17.9% over the previous year; rating rose 2.1 points (+16.7%); and share climbed by 3.7 points (+9.4%). Affiliates of ABC, CBS, NBC and FOX, by comparison, lost a collective 3.3 share points (-6.9%).