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Ad Slumps Slows at Community Newspapers

The quarterly decline of ad revenue at community newspapers is starting to slow. Ad revenue was down 18.7% in the first quarter 2009 year-over year, per Suburban Newspapers of America. In the second quarter the decline was 12.4%.

Advertising revenue at community newspapers is shrinking at half the rate of the national industry average. In Q1 national newspaper ad revenue fell 28.2% and in Q2 it fell 29%, per the Newspaper Association of America.

The community paper survey included 32 newspaper organizations totaling 12.5 million in circulation. "Once again, the figures make it apparent that the newspaper industry in general is taking a harder economic hit than the community newspapers," says Nancy Lane, president of SNA.

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