OOH Firm Hanger Network Rebrands, Expands
Founded in 2003 on the concept of a recycled and recyclable alternative to wire hangers, Vesta today generates 20% of its business from product samples attached to dry-cleaning bundles via pouches or hang-tags. The company has distributed razors for Schick, Scrubbing Bubbles for SC Johnson, and body wash for Caress.
In November, Vesta will debut an information booklet of holiday recipes for a major consumer packaged-goods brand. "The key to our business [growth] was the ability to reach an affluent consumer in their home," says CEO Jeff Jensen.