The Changing Demographics Of Social Media
Magid Abraham, CEO and co-Founder, comScore, got OMMA Global New York off to a start by outlining the social media trends within social media outlets, profiling the demographic composition of the major players. Facebook, which started by appealing to younger folks emanating from its college roots, has grown decidedly older, while MySpace remains the favorite among younger users. In fact, Abraham says MySpaceâ€™s share of the younger space has actually grown recently.
â€œA year ago, the largest component of Face book was actually people who are below 24-years-old. Now the largest component is 35 to 49,â€ Abraham says. â€œWhen you look at MySpace on the other hand, MySpace is still very much dependent on younger audiencesâ€¦ the share of younger audiences is actually bigger.â€
Microblogging service Twitter, on the other hand, began not with the younger crowd, but by appealing to people in their 30s and 40s. While younger people are starting to embrace Twitter, it sill has an older demographic composition.