• by Joe Mandese  @mp_joemandese, September 21, 2009

Iteration, and reinvention are a big, ongoing theme at OMMA Global this morning. It was cited by News Corp. digital czar Jonathan Miller, and it was echoed later by Digitas' Jordan Bitterman.

"This thing needs to coninually be reinvented," Bitterman said, cautioning OMMA attendees that they would likely hear more, equally vague comments throughout the day.

"It's vague because there is no set rule yet," he said, adding that it will take considerable time and resources for the industry to create standarized advertising systems for social media.