Martin Nisenholtz says the Times loves Twitter. Twitter has become extremely important distribution feeder for the NY Times. Abilit to repost Tweets and non-intimidating length of posts and fun to
use. Times has over 200 Twitter feeds and adding 15,000 followers a week. If search Twitter it doesnt work very well so really need a guide to this world and been working on idea to provide curation
service and provide best lists to readers in thousands of categories. "We think there's a lot of power in organizing and curating this world."
The Times obviously doesn't think of Twitter as
the next Google, siphoning off readers with brief synopsis of articles that keeps them from reading full stories. Perhaps that's b/c Twitter's 140-character limit is too short to keep readers from
clicking on links to stories.