L90, Inc., a marketing technology company and customer acquisition network, announced today that 5 brick and mortar companies have all turned to L90's ProfiTools to provide next-generation loyalty
programs, driving the value of their customer base. ProfiTools is L90's fully outsourced and opt-in database-driven marketing platform that combines technology and talent to help businesses solve the
critical task of monetizing their customer base. The companies are Crayola, Investors Business Daily, Kraft, Ralston Foods and Sotheby's.