Beginning in December, the 34 Internet Edition affiliates, including the La Peer (MI) County Press and the Brunswick (GA) News, will begin the process of migrating to Zwire!, PowerAdz' turnkey online business solution for newspapers. During the transition, PowerAdz will be rolling out a new publishing interface and branding technology that allows the papers to keep much of their customized design - a specialty of The Internet Edition design team. The additional online papers also extend the reach of Zwire!'s national advertising network.
The TIE acquisition follows PowerAdz' acquisitions of AdQuest Classifieds in September 1998 and CityPapers.com in August 1999.