Paid Search Problem And Solutions

Search Engine Land, Tuesday, September 22, 2009 5:15 PM
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Since maturing as an online marketer, Josh Dreller doesn't add paid search to every campaign. He brainstorms the entire digital media mix before eventually adding search advertising to the plan, he writes. Here he details nine paid search problems and the solutions to solve them

Predictive spending, research an standing out in the crowd, are among the pointers Dreller provides.

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