CBS Dominates Tuesdays With 'NCIS'
CBS stormed into the second day of the new TV season with several "NCIS" shows doing major damage.
For the original show's season premiere, "NCIS" posted a night-leading Nielsen preliminary 4.6 rating/13 share between 8 p.m. and 9 p.m. among 18-49 viewers. This season debut was well over last year's 3.6/10.
Right on its heels at 9 p.m., its spinoff -- "NCIS: Los Angeles," in its series debut -- grabbed an equally impressive 4.4/11. Add in a good debut of "The Good Wife" at 10 p.m. -- with a 3.1/9, which won the time period -- and this put CBS in first place for the night, averaging a 4.0/11.
CBS was also the only network to score better results for the night versus a year ago.
Fox eked out a narrow second place with a special two-hour "Hell's Kitchen," which had good results, considering all the new scripted TV fall competition, with a 3.3/9.
ABC didn't have as much luck. Its sturdy "Dancing with the Stars" only took in a 3.5/9 -- down from Monday's 4.1/10, and down from last fall's same night, at 4.7/12. Things didn't get much better for the network's new 10 p.m. show, the new Jerry Bruckheimer drama "The Forgotten," that earned a middling 2.5/7.
The only bright spot here was that it went better than either the fall debut of "Eli Stone" or spring debut of "Cupid" in the same time period. ABC was a tick behind Fox for the night overall at a 3.2/9.
NBC's "The Biggest Loser" was down from its premiere a week ago to a 3.1/8, but up slightly -- at 3% -- from same night of a year ago among the 18-49 crowd.
Somewhat brighter news came from day-to-day improvement of "The Jay Leno Show" at 10 p.m., which witnessed a 2.4/7, up from the 1.8 rating on Monday night. This may have been due to somewhat less competition from two new unproven shows running against it: "The Good Wife" and "The Forgotten."
Good and bad news for The CW: "90210" maintained about the same 18-34 ratings as a week ago, with a 1.5 number; but "Melrose Place" continued to slide, down 20% among its key women 18-34 demo.
Overall for the night, CW landed with a 0.9/3 among 18-49 viewers and a 1.3/4 among all 18-34 viewers -- good for sixth place. Univision went a bit better on Tuesday night: a 1.6/4 for 18-49 viewers and 1.7/5 for 18-34.
Recent MediaDailyNews Articles
-
Initiative Wins Amazon's Global Media Account May 20, 3:09 p.m.
Interpublic Group’s Initiative has won global media duties for e-Commerce giant Amazon.com after a review.The company’s ... -
Mars Contract Suit Against Y&R Continues May 20, 11:56 a.m.
A New York Judge has denied a request by WPP’s Y&R to toss out a breach ... -
Sony Debuts Marketing Campaign For 4K TV Sets May 20, 11:50 a.m.
While U.S. TV programming networks are not close to transitioning to the new 4K TV technology, ... -
Dish TV Expands On-Demand May 20, 11:19 a.m.
Dish Network, which has allowed subscribers to watch live TV on mobile devices for some time, ... -
Former IPG Exec Pahade Named Poptent CEO May 20, 7:30 a.m.
Nick Pahade, the former North American CEO of Interpublic Group’s Initiative, has been appointed CEO of ... -
Traditional Radio Revs Flat, Digital Revs Up 9% May 19, 4:26 p.m.
Radio advertising revenues were flat at $3.5 billion in the first quarter of 2013, unchanged from ... -
Original 'Voice' Judges Return May 17, 5:41 p.m.
The original quartet of coaches for “The Voice” will return for the fifth season this fall. ... -
Van Wagner Partners With CineSport For Online Video May 17, 5:34 p.m.
Van Wagner Communications’ Sports and Entertainment division is joining forces with CineSport, partly owned by Van ... -
'Idol' Falls, 'Bang' Leads Thursdays May 17, 3:38 p.m.
The TV broadcast network environment is definitely shifting -- as evidenced by the last major night ... -
Sapient Revs Up 12%, Optimistic About 2013 May 17, 2:47 p.m.
Marketing services company Sapient reported first-quarter revenues of $292.6 million -- up 12% from the same ...
Be the first to comment on "CBS Dominates Tuesdays With 'NCIS'"
Leave a Comment