• September 23, 2009

The consumer Web sites for prescription drugs Lipitor, Seroquel and Ambien CR rank the highest for ease of use, content quality and persuasiveness, according to a study by Change Sciences Group.

Sites are compared using a technology called Kantuit UX Compare, which provides data on site effectiveness.

The study shows that 20% of sites have page layout problems that make information hard to find for a significant number of users while 60% of sites fail to answer at least one question that most users have. About 33% of sites have instances of visual design that are perceived by many users to be less than professional and 93% of sites lack some content that some users consider persuasive.

Other sites included in the research are: Abilify, Actos, Advair Diskus, Celebrex, Cymbalta, Effexor XR, Lexapro, Nexium, Plavix, Prevacid, Singulair and Vyotrin.--Tanya Irwin