LG Electronics USA has signed on as an "Official NCAA Corporate Partner," joining the likes of AT&T, Coca-Cola, and General Motors. As part of the multi-year partnership, LG will have exclusive category rights related to NCAA events across 23 different sports, including the Division 1 Men's Basketball and Football Championships. Company officials declined to talk about details of the partnership, but said the efforts would include appliances and mobile phones, as well as consumer electronics.--Aaron Baar