• The Hollywood Reporter, Wednesday, September 23, 2009 11:17 PM

TiVo says that shows nominated for Emmys are also the ones that are most often viewed in time-shifted mode, which makes them likelier candidates for ad-skipping. For instance, "30 Rock," winner of an Emmy for outstanding comedy series, is viewed in time-shifted mode 74% of the time in TiVo households -- which is 6% higher than the average sitcom.

Every show nominated in the sitcom category exceeded the average time-shifting mode, with "Weeds" being time-shifted 90% of the time and "How I Met Your Mother" lowest at 69%.

Since you might assume good shows are more TiVo-worthy than their lesser rivals, how about Emmy-nominated shows that are time-shifted less than the average? Among the 28 shows nominated in five best-program and best-series categories, three programs are times-hifted less than the average and presumably see less ad-skipping. They are: "American Dad," "Dancing With the Stars" and "Late Show With David Letterman."

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