Examples include Little Caesar's value positioning, exemplified by its $5 Hot-N-Ready; Pizza Fusion's healthy, "Fresh, Organic and Earth-Friendly" positioning; Pizza Hut's complimentary catering (Pasta to Go); Papa Murphy's and Homemade Pizza's "take 'n bake" offerings; ZPizza's and RedBrick Pizza's emphasis on quality products and experience; Pizza Patron's ethnic consumer focus (Pizza for Pesos); and Cici's all-you-can-eat buffet. --Karlene Lukovitz
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