A potential buyer is WebMediaBrands, formerly JupiterMedia, which bought New York-based MediaBistro.com for $20 million in 2007. "I would
certainly be interested in discussing it," says Alan Meckler, the company's CEO. "We have $25 million in the bank and virtually no debt. So we're looking for sites that media professionals read."
One Guardian insider says the integration of ContentNext into the Guardian web network has never really worked. It's been "a disaster," and "nobody can figure out why we needed it in the
first place," says the source.
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