• Broadcasting & Cable, Sunday, September 27, 2009 10:56 PM

Bud Light and ABC's "Jimmy Kimmel Live" have struck a wide-ranging deal that will see the beer brand sponsor the show's concert series and be featured in a series of live commercials. The deal replaces Kimmel's previous concert sponsor, Pontiac, a brand that has been discontinued.

The price tag for the sponsorship is estimated at about $5 million, down from the approximate $6 million annual price for the Pontiac sponsorship.

The live commercials are expected to highlight a series of special events that Bud Light is planning throughout the year. Interestingly, given Kimmel's young male audience, reps for the show say there are no online components to the deal.

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