Game publisher Namco Bandai Games America has selected Double Fusion as its first in-game advertising partner. Kicking off the agreement, Double Fusion will supply dynamic billboard ads for the
PlayStation version of "Dead to Rights: Retribution." Slated for a 2010 release, the game will also be released for the Xbox 360 game system. Namco Bandai plans to further open up its library of
titles to in-game advertising.
--Mark Walsh
