DoubleClick Commits to PSA Ads
Nov 27, 2000, 11:28 AM
DoubleClick today announced that it will be running over 250 million Public Service Announcement ad impressions during the holiday season. In order to accomplish this, DoubleClick has teamed up with Save the Children, Make a Wish Foundation, The National Multiple Sclerosis Society, and New York Cares. All of these ads will have a red border around each banner that will identify this overall campaign. The 250 million impressions will run on DoubleClick's domestic Network as well as its Sonar Network.