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Univision Sets Up Web Store for Show-Related Products

Making its first foray into e-commerce, Univision Communications has opened an online store full of products tied to its three networks' programming fare. La Tienda Univision, created in collaboration with Delivery Agent, offers goods based on Univision, TeleFutura and Galavision TV shows.

Branded products include watches, hooded sweatshirts, T-shirts, baseball caps, and aprons. Also sold are CDs, DVDs and books tied to popular programs. In addition, there is fan gear featuring insider sayings and images familiar to regular Univision viewers. Eventually, the product line will include items based on Univision Radio properties.

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