Revised Mobile Ad Guidelines Released

  • September 30, 2009
The Mobile Marketing Association this morning released the latest version of its Global Mobile Advertising Guidelines . Revisions to the guidelines, which are revised every six-months to ensure they are current with global industry best practices, focus on new advertising units and specifications. The key revisions include: global requirements for mobile application ad units; new advertising units and definitions across channels; new length requirements for Mobile Video & TV ad units; recommended future mobile Web banner ad requirements.
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