General Motors' EBay Experiment Running On Empty
Detroit Free Press, Wednesday, September 30, 2009 10:38 AM
Less than a month after General Motors officials talked about the possibility of taking a program for selling cars and trucks on eBay nationwide, it says it's ending the experiment today, Tim Higgins reports.
GM spokesman John McDonald says rolling out the eBay program could detract from its massive "May the Best Car Win" marketing campaign and other incentive programs.
The program resulted in 1.5 million unique Web visitors and generated more than 15,000 customer leads for dealers but there's no tally on sales. Edmunds.com senior analyst Michelle Krebs calls the program an interesting experiment. "It's not a resounding success," she says.
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GM spokesman John McDonald says rolling out the eBay program could detract from its massive "May the Best Car Win" marketing campaign and other incentive programs.
The program resulted in 1.5 million unique Web visitors and generated more than 15,000 customer leads for dealers but there's no tally on sales. Edmunds.com senior analyst Michelle Krebs calls the program an interesting experiment. "It's not a resounding success," she says.
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