• September 30, 2009

Audi has tapped Washington, D.C.-based RTC Relationship Marketing as its CRM agency of record.

Under the new agreement with Audi, the agency will develop enhanced owner communications, programs to increase loyalty and efforts to attract new customers to the Audi brand.

The selection of RTC Relationship Marketing is part of Audi's "Hometown Strategy" to build its profile in the Washington, D.C., market near the company's Herndon, Va., headquarters. Audi moved to its new headquarters from Auburn Hills, Mich. in 2008.--Karl Greenberg