Nielsen//NetRatings has revealed the Top Ten E-Tailers for the first four weeks of Holiday Season 2000, with Amazon.com leading the way. Amazon.com attracted nearly 54 million visits, surging 39% from
the start of the holiday season. Highlights of Nielsen//NetRatings' Top Ten E-Tailers list include No. 5 EToys.com, which skyrocketed 180% to eight million visits, and No. 8 Walmart.com, which saw a
780% jump to more than six million visits over the course of the season. "Looking at the first half of this online shopping season, the e-tailers that have a solid brand, offer an extensive array of
products, and promise fast and hassle-free deliveries, are winning the pocketbooks of consumers," added Kaldor. "Out of the three weeks left during the holiday season, the next two weeks is make or
break for most e-tailers."
