• November 28, 2000

San Francisco-based Hot Liquid Media, Inc., the creator of cup sleeve advertising, and Delaware North Companies have entered into a new partnership. Hot Liquid Media is the now the main supplier of coffee cup sleeves to all of the CA-One airport locations.

The cup sleeves will be sold as advertising space to different companies looking to reach the traveling demographic.

Some of the first clients to take advantage of the new program are Time Warner's new publication Ecomapany and Hewlett Packard's Hpshopping.com.

Hot Liquid Media, Inc. President and CEO Justin Fortune said, "Hot Liquid Media, Inc has been working extremely hard on building new programs that will be of benefit to all types of clients. Being able to offer a client an alternative way to reach the business consumer is important to most companies. Our new airport partnership with CA-One will for sure be of interest to our clients. We have big plans to promote our new partnership and are very excited to see the positive feedback from the community."