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Information Key To Outsourcing SEM

Herndon Hasty tells us how to get the most from your SEM agency. For starters, keep the doors of communication open. Companies outsourcing tasks to another must keep everyone up to date on events, changes in status and expectations.

And while information is essential, pick and choose the data to share. Hasty reminds us that not all reporting is good. "Too many details, or the wrong details, can distract you from more important trends," he writes.

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