• October 8, 2009

The newest creative execution in FirstBank's ongoing small business campaign manifests the bank's support for its small business customers by giving hundreds of them free, high-visibility, out-of-home ad media placement.

At waiting areas within Denver International Airport, over rotating backlit stand-alones stating "FirstBank. We care about small business," the collected business cards of local small business owners are put on display underneath clear Plexiglas. The cards get lengthy readership from airport travelers, who stand nearby for up to 90 seconds, or longer, while awaiting the next airport shuttle train.

The display was created by TDA Advertising & Design, Boulder, Colo. and will stay up through the end of the year.

Besides demonstrating FirstBank's care for its small business customers, the cards -- about 500 of them on each of four signboards -- are also an endorsement of FirstBank by its many small business customers. Cards were submitted at local branches, over a three-week period, for display.--Tanya Irwin