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The Benefits Of Blending Paid And Organic Search

  • BtoB, Monday, October 12, 2009 2:45 PM
Hands On Search sat down with Ray "Catfish" Comstock, senior search engine optimization strategist with BusinessOnLine, to discuss topics ranging from how SEO fits in with paid search, to how marketers should budget for SEO.

Comstock attempts to debunk the "misconception" that marketers should drop their paid search strategy if the SEO campaign becomes successful and the company gets good organic results. It's not always true, he says, because both paid and organic marketing can enhance brand perception in the market place.

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