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Should Page Segmentation Become A Basic SEO Strategy?

Bill Slawski ponders this question after reviewing several white papers and patents during the past five years. In a recent post, he analyzes the way Yahoo segments Web pages to distinguish noise from information.

Okay, page segmentation is one thing, but can it influence query rankings and the type of information crawled and indexed by search engines Google, Microsoft and Yahoo? Slawski explains it's possible "a link from a main content area probably carries more weight than a link from a sidebar or a footer section of a page," and that "search engines are attempting to ignore boilerplate segments of pages when they try to determine if pages contain duplicate or near duplicate content."

Read the whole story at SEO by the Sea »

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