• December 4, 2000

Nickelodeon has claimed the top spot among all broadcast and basic cable network competition on Saturday mornings (8 a.m.-12 p.m. ET/PT) during November sweeps (10/30-11/26/00), with "Rugrats" dominating as the highest-rated kids program during the period. Nickelodeon-which outperformed the nearest competitor, The WB, by 40% in national rating and secured four of the top five kids programs-scored a 4.9 national rating/20 share (1.9 million kids viewers) among kids 2-11.

Nick's strong performance during this sweeps period marks increases of 14% in rating, 11% in share and 13% in kid delivery over prior-year levels.

Nickelodeon's strong performance handily outdistanced number-two-ranked The WB (3.5 national rating/14 share [1.4 million kid viewers]), which was down 19% in rating, 22% in share and 18% in average kid viewers from last year. Following was FOX (2.7 national rating/11 share and 1.1 million kid viewers); ABC (2.2 national rating/10 share and 878,000 kid viewers); CBS (2.0 national rating/9 share and 779,000 kid viewers); Cartoon Network (1.7 national rating/7 share and 659,000 kid viewers); PBS (1.7 national rating/7 share and 663,000 kid viewers); Disney Channel (1.5 national rating/6 share and 605,000 kid viewers); and Fox Family Channel (0.7 national rating/3 share and 263,000 kid viewers). Additionally, the "Nick Jr. on CBS" programming block (Saturdays 7 a.m.-12 p.m. ET/PT) continued its unprecedented growth and dominance among the kids 2-5 demo while building steadily with kids 2-11. In its primary demo of kids 2-5, "Nick Jr. on CBS" was number one with a 3.3 national rating/14 share (513,000 average kid viewers) during sweeps, up 267% in rating, 250% in share and 254% in kid delivery. Among kids 2-11, "Nick Jr. on CBS" scored a 2.0 national rating/9 share (779,000 average kid viewers), improving upon last year's performance by 186% in rating, 200% in share and 173% in kid delivery.