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Are Links Part Of FTC's Endorsements Policy?

  • Raven, Wednesday, October 14, 2009 2:56 PM
Jon Henshaw admits he's not a lawyer, but decided to analyze the Federal Trade Commission's new endorsement guidelines for bloggers anyway. He debates how the guidelines may influence paid and affiliate links by exploring "what happens when a link isn't part of an endorsement or review."

Henshaw writes "the new FTC guidelines have effectively turned themselves into their own Internet Thought Police, but even more ridiculous is the fact that they won't be able to actually enforce it." He provides his own interpretation of the guidelines and makes a few suggestions on how bloggers can protect themselves, which includes a bit of common sense.

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