• Bloomberg, Thursday, October 15, 2009 10:41 AM

Since returning as CEO of his Dell in January 2007, Michael Dell has made 10 acquisitions, cut more than 10,000 jobs, outsourced 40% of production and entered the smart-phone market in China, Connie Guglielmo reports. The goal is transition as quickly as possible from reliance on the market that made the company successful in the first place.

"You're starting to see a real reshaping of the Dell portfolio and Dell business away from some things that were pretty important for us in our first 25 years," Dell says. "We're doing some new things that will be more important for our next 25 years." Instead of a "PC maker," Dell says he considers his company "a solutions integrator."

But PCs still account for more than half of the company's revenue and Dell says he's focused on profit, even if that means losing market share. It's currently No. 2 in share behind Hewlett-Packard. "What we want to be is leading in profit share," he says.

Dell anticipates that consumers will scoop up Microsoft's Windows 7 starting Oct. 22, buoying sales, and that businesses, which account more than three-quarters of Dell's revenue, will upgrade at some point in 2010.

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