Hallmark Movie Channel Widens Distribution, Adds 'hoops&yoyo' Special

  • October 19, 2009
Hallmark Movie Channel has secured distribution in the top 30 TV markets and is now in 25 million households, an increase of more than 100% over a year ago. New HMC launches year-to-date include Comcast systems in Detroit, South Florida, San Francisco, Washington State, Portland, Boston, Atlanta, Houston and Pittsburgh; on Time Warner in Charlotte; on Cox systems in Phoenix and Las Vegas; and on Charter in St. Louis. Separately, the first on-air programming and marketing for popular Hallmark Cards' characters runs Fridays Nov. 27-Dec. 25, entitled "Movie Night with hoops&yoyo." The newly animated characters began as animated e-cards in 2004. Since their debut, there have been more than 77 million hoops&yoyo e-card senders and recipients.
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